Leafy English School

An analysis of how a targeted local SEO strategy transformed a language school’s digital visibility, resulting in a 400% increase in profile views and first-page rankings for critical keywords.

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Initial Situation & Opportunity Analysis

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Leafy English School is a quality educational institution in Wrocław offering language courses for adults. Despite their excellent teaching staff and programs, their digital presence was significantly underdeveloped. They were effectively invisible in local search results, a critical channel for attracting adult learners actively seeking courses.

Our audit identified that the primary opportunity was to build and optimize their Google Business Profile to capture the substantial local search demand for English language courses.

The LineUp Strategic Framework

Our approach focused on establishing digital authority and trust. We executed a three-phase strategy designed to rapidly improve rankings and convert search visibility into student inquiries.

Phase 1: Competitive & Keyword Analysis

We began with a comprehensive analysis of the local education market. We identified key competitors and researched the specific terms and questions potential students were using. This data revealed high-value keywords like “angielski dla dorosłych” and “english school wroclaw” that were crucial for attracting the right audience.

Phase 2: Digital Presence Optimization

Armed with data, we completely rebuilt the school’s Google Business Profile. This included optimizing service descriptions for different course types, uploading professional photos of the classrooms and staff, ensuring NAP (Name, Address, Phone) consistency, and implementing a clear call-to-action to encourage inquiries.

Phase 3: Authority & Ranking Momentum

To accelerate ranking improvements, we deployed a targeted content and review management strategy. Using GBP Posts, we highlighted student success stories and course benefits. We also implemented a system to encourage satisfied students to leave reviews, building social proof and signaling trustworthiness to Google, which is critical for moving from page 20+ to page 1.

The Results: Rapid Growth in Visibility & Engagement

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Within just three months, our focused strategy delivered a dramatic turnaround in Leafy English School’s online performance, establishing them as a visible and credible option for adult learners in Wrocław.

The Final Impact: From Invisible to In-Demand

The numbers tell a clear story of transformation. Moving from page 20+ to the first page of Google results for high-value keywords means Leafy English School is now a primary contender for new students searching in Wrocław. The dramatic increase in business interactions—especially direction requests—is direct proof that online visibility is translating into real-world interest and potential student enrollments. Our strategy built a sustainable lead-generation asset where none existed before.

“Before working with LineUp, we were invisible online. Within three months, they put us on the map—literally. The phone started ringing with inquiries from students who found us on Google, something that had never happened before. Their expertise in local SEO is clear, and their process is transparent and effective.”

— Adrian, Leafy English School